UNIDOS SOMOS MAS: Attollo Celebrates Hispanic Heritage Month 2026

From September 15 through October 15, Attollo is celebrating Hispanic Heritage Month with this year's campaign theme, Unidos, Somos Más, together, we are more. The phrase is simple, but it speaks to something every scholar in this program already understands. Family shows up. Community shows up. And people who show up for each other end up stronger than they would have been on their own.

That idea runs through everything in this year's campaign, from the color palette to the pattern behind it to the stories scholars will be sharing all month long.

A palette built on meaning, not just mood

This year's colors were not chosen to look nice on a swatch. Each one stands in for something a family actually feels. Alegría carries celebration. Calorcito carries warmth. Mar sits in for the distance between home and here. Corazón holds steady love. Tierra points back to where someone comes from. Maíz represents what feeds a family, literally and otherwise.

Behind the palette is a pattern built the same way a textile is woven, one small unit locking into the next until it forms something larger than any single piece. It is a fitting metaphor for a theme about togetherness, and for a program built on the idea that scholars grow stronger inside a community than they would alone.

A campaign that lives beyond the feed

Hispanic Heritage Month at Attollo is not confined to social media. The campaign's colors and pattern will show up around Attollo headquarters throughout the month, and a custom sticker pack, featuring a monarch butterfly, the Attollo shield, and a few phrases worth keeping close, gives scholars a way to carry the message with them. Digital wallpapers extend the same design system to the broader Attollo community, wherever they're logging in from.

Conozcan a: scholars telling their own stories

The centerpiece of this year's campaign is Conozcan a, a first-person series introducing scholars through their own words. Rather than describing what Hispanic Heritage Month means from the outside, Attollo is handing the mic to the people living it. Each installment shares a scholar's reflections on family, culture, and what togetherness looks like in their own life, in language that comes from them rather than from a caption written on their behalf.

Those reflections are already surfacing some of the same threads the campaign was built around. A favorite memory tied to culture. The moment someone feels most connected to their community. What it means when someone in their life shows up for them without being asked. Taken together, the series builds a picture of what Unidos, Somos Más looks like when it is lived out by real scholars rather than printed on a graphic.

The celebration extends to the Attollo Professional Development Series

The Attollo Professional Development Series brings our community and scholars face to face with leaders across a range of fields, using long-form conversation to explore career paths, community impact, and the lessons that shaped each guest along the way. Every session opens the same way, with a simple question about where the speaker is from and what they were like growing up, before moving into the work they do now and what it has taught them.

For Hispanic Heritage Month, the series is featuring three new episodes with leaders whose work reflects this year's theme in different ways. Jose R Lopez, CEO of SACA, joins to talk about building an organization rooted in service to the Latino community and beyond. Dr. Christina Pantoja Williams, Director of Academic Engagement and Community Partnerships at Millersville University, shares her perspective on connecting higher education with the communities it's meant to serve. Dr. Pedro Rivera, President of Thaddeus Stevens College of Technology, discusses what access and opportunity look like when they're built into an institution rather than added on afterward.

Each conversation stands on its own, but together they trace the same thread running through the rest of the campaign: real people doing real work, made stronger by the communities behind them.

Why it matters

Attollo exists to develop leaders who will shape the future, and that work starts with recognizing the cultures and communities that have already shaped who these scholars are. Hispanic Heritage Month gives Attollo a chance to do that recognition publicly and intentionally, not as a separate initiative but as an extension of the same belief the organization operates on every day: that scholars do their best work, and become their best selves, when they are supported by people around them.

Attollo invites its scholars, staff, alumni, and broader Lancaster community to follow along all month as Conozcan a rolls out and the Unidos, Somos Más campaign unfolds across the organization's platforms and physical space.

About Attollo:

Attollo is a non-profit organization dedicated to empowering youth through education. By providing mentorship, academic enrichment, and college preparation support, Attollo aims to level the playing field and equip students with the tools they need to succeed in college and beyond. Since its inception, Attollo has helped thousands of students realize their potential and achieve their academic goals.